Nike Air BS Raises Hopes of Profit for Nike In ’09
BEAVERTON, Ore. (Dec. 21, 2008) – NIKE, Inc. (NYSE: NKE) today announced that they are expecting profits in the 1st and 2nd quarters of 2009 based upon the introduction of a new line of active footwear that is both innovative and green. The new Air BS line of shoes will have an entire sole made of Nike’s patented Air system. The new sole cuts down on materials required to produce the new product line. There is no midsole and no sole. Packaging is reduced and more shoes can be shipped in fewer shipping containers.